by fred wilkinson

Plant-based meats get a lot of attention across consumer and b-to-b food media – but it’s another story in the grocery aisles.

According to retail sales data from Circana, the combination of refrigerated and frozen plant-based meat alternatives generated $74.1 million in February 2025, reflecting double-digit decreases in dollars, units and volume. That follows several months of single-digit declines in late 2024.

While sales in the category may be cooling off, product innovation continues to heat up, including for deli and foodservice products. See our Plant-Based Meats Report 2025 are learn what’s trending.

The Power of Meat 2025 study finds that animal welfare’s influence on meat purchases is likely to rise, with 16% of consumers saying they think about it and it greatly influences their purchases. Check out our Special Report: Animal Welfare & Humane Handling for some insights from Jennifer Walker, co-founder and chief animal welfare officer for Kinder Ground, a nonprofit organization dedicated to elevating the welfare of animals in food production. She shares some insights on emerging issues and trends regarding the industry’s animal welfare practices and priorities.

And don’t miss our Independent Processor Profile of Fra’ Mani, a salumi company founded by a lawyer and a James Beard Award-winning chef that helps foodservice and retail customers elevate deli selections.

www.provisoneronline.com   |  APRIL 2025