by fred wilkinson

Meat and poultry marketers have reason to be optimistic as the new year approaches — well, cautiously optimistic at least.

Inflation has receded to its lowest level since nearly four years ago, and wage increases have been outpacing inflation. Despite these encouraging developments, for low- to middle-income consumers the struggle is real. Prices for meat and poultry products (along with basically all other household essentials) are rising at a more modest clip, but they remain noticeably elevated compared with the pre-pandemic marketplace that feels increasingly remote from peoples’ current economic situation.

Add to that the ongoing tight supply for beef that is forecast to continue throughout 2025, and it’s clear that in spite of some positive trends for the economic outlook, the supply side will face some challenges in the coming year right along with consumers.

Take a look at our 2025 Economic Outlook Report for an overview of the forces impacting the market for protein products.

Also in this issue, don’t miss our Processor Profiles on Northwest Meat Co., a Chicago-based company finding success catering to foodservice clients, and Nebraska-based Wahoo Locker.

www.provisoneronline.com   |   december 2024