by fred wilkinson

According to Circana retail sales data analysis, overall fresh seafood prices rose by 3% in December 2024, driven by shellfish, while prices for finfish declined about 1%. Prices for frozen and shelf-stable seafood declined from December 2023. However, the average price per pound in the overall seafood category remained significantly higher than the average price per pound for chicken ($3.18), pork ($3.19) and beef ($6.69).

Fresh seafood averaged $10.02 and frozen seafood weighed in at $7.58. Even shelf-stable seafood – at an average of $5.33 for December 2024 – was pricier than two of the three leading proteins.

Among Circana’s other seafood market finding in December 2024:

• Refrigerated seafood reclaimed some shoppers in 2024, after several years of declines.
• Slightly more consumers purchased shelf-stable seafood in 2024, buying it slightly more often and in larger quantities.

Check our Seafood Report 2025, Value-Added Seafood Products Category Report and Aquaculture Special Report in this edition and learn how meeting consumer expectations for sustainability and traceability remain top of mind for seafood shoppers.

www.provisoneronline.com   |   february 2025