meat snacks
product focus
sets out to disrupt meat snack category
4505 Meats
The meat snack market is a hot one in the industry. Numerous new brands have sprung up in recent years, and processors of all sizes are finding plenty of work to make their own products and do private label work.
Earlier this year, 4505 Meats introduced a new line of premium sausage snacks called 4505 Butcher's Snacks. Available in Original Recipe, Cheddar & Bacon and Red Hot varieties, the sticks tout up to 24g of protein per link/serving. It also offers a line of premium pork rinds.
4505 Meats was founded by butcher Ryan Farr, who founded the popular 4505 Burgers & BBQ restaurant in San Francisco. In late September, the company announced the appointment of Erik Havlick as Chief Executive Officer and Greg O'Neal as Chief Marketing Officer. Havlick was a co-founder of Duke’s Freshly Craft Smoked Meats and BIGS Sunflower Seeds. He and O’Neal both served on the executive team of Thanasi Foods.
In the video below, Chris Smith, multimedia editor for Provisioneronline.com, spoke with Havlick about the changes in the company and its goal of being a disruptor in the meat snack category.
By Sam Gazdziak
CEO speaks about company’s new management and new products.
