by fred wilkinson

The poultry category is entering 2025 with a little momentum.

According to Circana retail sales data, for November 2024 fresh chicken prices averaged $3.13 per pound, up 3% from a year ago.

Fresh chicken sales totaled $1.4 billion for the month, increasing 6.4% from a year ago. Pounds sold rose 3.3%. From November 2023 to November 2024, fresh chicken sales were $19.4 billion, up 3.7% compared with the prior 12-month period, with pounds sold improving 3.2% as well.

For turkey, USDA projects 2025 production will be down, reflecting losses due to HPAI. USDA projects turkey prices up slightly in 2025 based on recent price data.

Check out our Poultry Report 2025 for insights and analysis for the coming year’s marketplace.

Also, don’t miss this month’s Processor Profile of Seaboard Triumph Foods, whose operational upgrades at its Sioux City, Iowa, plant are allowing expanded production capabilities.

www.provisoneronline.com   |   january 2025