by fred wilkinson

Burgers may be king of the American grill, but sausages deserve at least honorable mention for their role as a grilling mainstay.

Circana retail sales data finds dinner sausage sales were $577 million in May 2024, unchanged from May 2023. Sales of breakfast sausage fared slightly better, with May 2024 sales of $203 million, an increase of 2.8% from the same time a year ago.

While those sales stats are far from record-breaking, they compare favorably against the overall processed meat category’s -0.6% sales decline for May 2024 compared to May 2023.

Check out Associate Editor Sammy Bredar’s Sausage Report 2024 to find how the category keeps attracting consumer interest.

www.provisoneronline.com   |   JUly 2024