by fred wilkinson

Consumers are focused rising food prices, utility expenses and the possibility of economic downturn, according to research from NielsebIQ . Consumers are also open to new value propositions. The NIQ Guide to 2025 Mid-Year Consumer Outlook Report finds private-label products trending toward leading-brand status, with 40% of consumers surveyed saying they would switch to a private-label product they enjoy even if it costs more.

This consumer willingness to re-evaluate long-term brand loyalties could be linked to an overall drop in trust with established institutions. During the 2024 ProteinPACT meeting in Austin, Texas, a workshop presentation detailed how rebuilding trust with consumers can translate into sales gains.

Check out The National Provisioner’s 2024 Consumer Trends Report for some key takeaways from the presentation.

Also, don’t miss our Processor Profile of Oregon pork processor Hill Meat Co., which recently broke ground on an $18 million expansion effort.

www.provisoneronline.com   |   november 2024