by fred wilkinson

For many consumers, economic uncertainty due to the cost of living – with food prices figuring in significantly – is their new normal. Consumers are cost-conscious, with many lower- and middle-income shoppers finding private-label brands an attractive value proposition due to price and quality. In tandem with that, higher-income consumers continue to fuel markets for premium products, as seen with the popularity of USDA Certified Prime beef

And from the top to the bottom and all points in between, consumers feel time crunched and are consistently open to paying for convenience, whether it’s a value-added meat or poultry product or the packaging it comes in.

Check out our Consumer Trends Report for an overview of these and other emerging consumer trends.

Also, don’t miss our Processor Profile of Tolland, Conn.-based The Country Butcher.

www.provisoneronline.com   |  november 2025