All sizzle,
no fizzle
the state of
the Industry
in sales for the category
veal lags
Veal sales during the past three years have failed to capitalize on the overall strong dollar sales growth that products have enjoyed across the meat department.
Veal sales were $54,632,531 in August, according to IRI retail sales data. That represents a -8.1% decrease from a year ago, -4.2% compared with two years ago and -1.1% compared with three years ago, IRI data finds.
Veal’s price per pound in August was $7.72, up a mere 0.6% from a year ago, up 2.7% from two years ago and up a modest 4% from pre-pandemic prices of three years ago.
August 2022 sales data show 7,076,531 pounds of veal sold, down -8.6% compared with a year ago, a higher (and accelerating) rate of sales contraction than even during the previous two years with their pandemic-influenced markets. Pounds sold are down -6.6% compared with two years ago and down -5.1% compared with three years ago.
By Andy Hanacek
editor-in-chief
Not only has John Soules Foods experienced high-flying success with record sales and new-product development over the past 18 months, but it also built a highly automated, state-of-the-art processing plant in Valley, Ala., to push the company even higher.
While the meat case overall has enjoyed strong growth during the past three years, veal has missed the party.
By Fred Wilkinson
chief editor
