by fred wilkinson

There's always somethig new with burgers. McDonald’s announced its new premium burger — the Big Arch — for a March 2026 rollout, with CFO Ian Borden noting the QSR's diners want a larger, more satisfying burger. Burger King is reportedly making improvements to its Whopper for the first time in a decade – with Head Chef Amy Alarcon pledging to avoid upsetting the burger's fans. Here’s a quick overview of some of the latest consumer data related to burger consumption, according to Tastewise Technologies Ltd.’s Burgers By the Numbers:

• The global packaged burger market was valued at $4.43 billion in 2024 and is projected to reach $6.99 billion by 2030.
• Nearly 39% of US restaurants offer burgers on their menus.
• 4% of US restaurants offer turkey burger dishes on their menus.
• 23% of turkey burger consumers say taste is their No. 1 consumer need.
• Protein is one of the most-reported consumer needs associated with all burger varieties.

These consumer data suggest burgers continue to reign supreme for American consumers.

Check out our 2026 Burger Report in this issue and learn about the emerging trends shaping the burger category.

www.provisoneronline.com   |  march 2026